DriveNow carsharing

Privacy Policy

Privacy and Security

DriveNow Sverige AB takes the protection of personal data, and therefore your privacy, very seriously. We would like to explain to you here how we protect your data and what the implications are for you if you use our customizable services. In order to ensure that your privacy is protected as much as possible, it goes without saying that we comply with all statutory provisions regarding data protection.

Data Controller and Data Protection Officer

The data controller and service provider is DriveNow Sverige AB, Birger Jarlsgatan 117, 113 56 Stockholm, Sweden (hereinafter referred to as "DriveNow"). You can also contact the data protection officer at DriveNow at any time with any questions concerning data protection. This is best done by e-mail to:

What is Personal Data?

Personal data is any kind of information that can be matched to you individually. Examples of this are, inter alia, your name, address, postal address, telephone number and your e-mail address. Information such as the number of users of a website is not personal data.

The collection, processing and use of personal data by DriveNow

Personal data is collected via this website/app when you provide us with it of your own accord, for example when registering, by completing forms, by sending e-mails, or, especially, by booking a vehicle. We use said data for the purposes that are specified in each case or for the purposes resulting from the request, so for example, we use the reservation request for the purposes of processing your requested reservation. Any use of the data for advertising purposes shall only be for the purposes of our own advertising (including advertising by way of recommendations). Data will be transferred to a third party only if it is explicit regulated by law or if it is mentioned in the terms and conditions of the services.

We use your e-mail address in order to offer you similar goods or services of our own, but only if you have accepted it in advance. You may object to this use of your e-mail address at any time. The easiest way to do this is by clicking on the link at the end of our e-mail. However, you can also send your objection to:

Furthermore, we would also like to point out that you can generally object at any time to any use of your data for the purposes of advertising or market research or opinion polls. The objection must be addressed to: DriveNow Sverige AB, Birger Jarlsgatan 117, 113 56 Stockholm, Sweden, marked "Objection", or by e-mail to:

If we additionally use personal data for a purpose, which according to the statutory provisions requires your consent, we shall in each case ask you for your express consent. Once you have given your consent you can withdraw it at any time.

Security, SSL Technology

DriveNow has taken technical and organizational measures to protect your personal data, in particular against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Said security measures are continuously adapted in accordance with technological developments. The transfer of any personal data between your computer or mobile device and our server is always encrypted (SSL procedure, Secure Socket Layer).


What are cookies?

Cookies are small text files sent to your browser by a web server and stored on your hard disk. Cookies contain information, which can later be read by a web server in the domain from which the cookie was issued to you. Cookies cannot run programs or deliver viruses to your computer. The cookies we use do not contain any personal information and are also not merged with any such information. A distinction is made between two different types of cookie. Session cookies are deleted when you exit the session. Temporary and permanent cookies will be stored for a longer period of time or indefinitely.

What data is stored?

No personal data is stored in the cookies used by DriveNow. Said cookies cannot therefore be matched to a specific person. When a cookie is activated it merely receives an identification number. Personal data such as name, IP address etc. are at no time matched to said identification number. Using the cookie technology we only receive information that has been rendered anonymous, for example, which of our website pages have been visited, etc.

What cookies does DriveNow use?

Most of the cookies we use are so-called session cookies, which are needed to keep your visit consistent, i.e. to ensure that, for example, no renewed login is required and the preferences, which you have already entered in your reservation request or other information during the session, are maintained. We also need session cookies to ensure that a specific offering, which you have clicked on, is matched to your request (e.g. promotional offers). Said session cookies are deleted automatically after the end of the session. We also use cookies so that if you subsequently visit the website we can recognize whether you are particularly interested in certain offerings, which allows us to specifically display such offerings to you on the website. Said matching is done using only abstract criteria (e.g. "BMW") and cannot be traced to people. Said cookies have a life of one year and are then automatically deleted.

What is Onsite Targeting?

Data is collected on the DriveNow website using a cookie technology to optimize our website. Said data is used solely for an anonymous analysis of the use of the website and is at no time merged with the personal data stored by us. We design our website as attractively as possible using the information obtained from a clickstream analysis in order to meet the needs of our customers in the best possible way.

What is Remarketing / Retargeting?

We use so-called remarketing/retargeting in order to make our offerings on the Internet more relevant for Internet users. This technology allows us to address Internet users, who have already shown an interest in our website, with DriveNow advertising on our partners' websites. Said advertising is displayed on our partners' websites using cookies and by analysing the user's behaviour on the website. The advertising is displayed entirely anonymously and at no time is any personal data stored or are usage profiles merged with personal data.

Use of Google Analytics and the analysis technology ""

This website/app uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses cookies which allow your use of the website/app to be analysed. The information generated by the cookie about your use of the website/app (including your IP address) is transmitted to a Google server in the USA and stored there. Google will use this information to analyse your use of the website/app, to compile reports on the website/app activities for the website/app operators and to render other services associated with use of the website/app and use of the Internet. Google may, as the case may be, also transmit said information to third parties if this is statutorily prescribed or if third parties process said data on behalf of Google. Google will not associate your IP address with any other data stored by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However please note that if you do this you may not be able to use the full functionality of this website/app. By using this site/app, you agree to the processing of data about you by Google in the manner described above and for the aforementioned purpose.

For more information, see or (general information about Google Analytics and data protection). We should like to point out that on this webpage/app Google Analytics has been extended by the code "gat._anonymizeIp( ) ;" in order to ensure that IP addresses are collected anonymously (so-called IP masking).

This website/app also uses, inter alia, the analysis technology "" of Adeven GmbH ("Adeven"). Adeven uses users' IP and MAC addresses - albeit only anonymously - for the analysis. It is not possible to thereby identify a natural person. The information collected through said use is used only to analyse the function and use of the website/app, by creating anonymous evaluations and graphics about the number of visits, the number of pages viewed per user, etc. The analyses are used solely for the purposes of our own market research and for optimising the website/app and tailoring it to meet demand. By using this website/app for analytical purposes, you agree to the processing of the data thereby collected anonymously in the manner described above and for the aforementioned purpose. The data collection and storage can be objected to at any time with effect for the future by sending an e-mail to

How can I prevent the storage of cookies?

There is the possibility of accepting or rejecting cookies. Most web browsers automatically accept cookies. Generally it is possible to set the browser settings so that cookies are rejected. If cookies are rejected, it may be that some features of the website can no longer be used. If cookies are accepted, the accepted cookies can be deleted at a later date. In Internet Explorer 8, for example, cookies can be deleted under "Security" > "Delete Browsing History". If the cookies are deleted, all settings which are controlled by those cookies, including advertising settings, are deleted and can, possibly, no longer be restored.

Information about and the Correction and Deletion of Data

By clicking on "Customer Data" under “Your profile” on DriveNow’s website, you will be able to see the most important data, which we store about you and which you yourself can view and, if necessary, correct. For other requests for information, correction or deletion please contact or the Data Protection Officer by post DriveNow Sverige AB, Birger Jarlsgatan 117, 113 56 Stockholm, Sweden mentioning your name and your contact details.

Please note that your right to the deletion of data may be limited by statutory retention periods, which we must observe. In addition, courts, law enforcement agencies or other authorities specified by statute can retrieve data or demand information on a statutory basis.

The Use of Google Maps

This page, as well as the DriveNow application, uses Google Maps API applications. Said applications are essential for the DriveNow services to be able to operate and for them to be provided in full. You can find Google's Terms and Conditions of Use here: 
You can find Google's Privacy Policy (data protection provisions) here:
The use of Google Maps helps DriveNow to ascertain the current location of the vehicles at any given time and to show the Customer where the nearest available vehicle is. In addition it is used to record the destination, the start and finish times and the duration of the use. This information is not passed on to Google; all location data transferred to Google is transferred in anonymous form.


Integrated in this website are so-called social plug-ins (e.g. "Like button") of the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). If you interact with the plug-ins, e.g. by clicking on the "Like" button, you can, as a registered user of Facebook, automatically post a note on your Facebook profile, thereby notifying your network that you find the content you have visited good. To this extent our website allows an ongoing exchange of data with Facebook. Please note that the data is exchanged or the link takes place as soon as our website is called up and is not dependent on the social plugin / "Like Button" being activated or on any login to Facebook. If you do not want Facebook to be able to create a personal footprint, then please log out of Facebook. It is not sufficient to merely close the Facebook page. For the purpose and extent of the data collection and the further processing and use of the data by Facebook and your rights in this connection and the setting possibilities you have in order to protect your privacy please see: 

Facebook Connect

If a so-called "Facebook Connect Button" has been placed on this website, you have the possibility of logging onto our website using your Facebook user data. In addition, information about your activities on our website may automatically be incorporated into your Facebook profile through Facebook Connect. As far as this is concerned when you activate the button you will be given the possibility of expressly consenting to the access to your Facebook user data as well as the possibility of consenting to information and activities in your Facebook profile being made public. Other data will be used (e.g. contact through your e-mail address) only if you have previously expressly consented. Please note that Facebook - through Facebook Connect -receives information about the application or website, including information about what activities you undertake. In some cases it is possible that Facebook receives a limited amount of information before the application or website is authorised in order to personalize the process of establishing a connection. For the purpose and extent of the data collection and the further processing and use of the data by Facebook and your rights in this connection and the setting possibilities you have in order to protect your privacy please see: 


Features of the Twitter service are integrated on our website. Said features are offered by Twitter Inc., Twitter, Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the "retweet" feature the websites you have visited will be linked to your Twitter account and made known to other users. This data is also transmitted to Twitter.

We point out that we, as providers of the website, have no knowledge of the content of the transmitted data or of Twitter's use of that data. You will find further information on this in Twitter's Privacy Statement:

You can change your privacy settings on Twitter in the account settings.

Google +1

Our page uses the "+1" button of the social network Google +1, which is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

If you call up our website your browser builds up a direct connection with Google's servers. Google transmits the content of the +1 button directly to your browser and from there the content is incorporated into the website. We therefore have no influence on the scope of the data that Google collects with the button. According to Google no personal data is collected if the button is not clicked. Such data, including the IP address, are collected and processed only from members, who have logged-on.

For the purpose and extent of the data collection and the further processing and use of the data by Google and your rights in this connection and the setting possibilities you have in order to protect your privacy please see Google's policies regarding the "+1" button in its Privacy Policy: 

If you are a Google + member and you do not want Google to collect information about you via our internet presence or to link it with your member information stored at Google, you have to log out of Google + before you visit our internet presence.


Integrated on our website are plugins of the social network Pinterest Inc., 635 High Street, Palo Alto, CA 94301, USA. You can recognize the Pinterest plugin by the "Pin It" button on our website.

If you click on the Pinterest "Pin It" button while you are logged into your Pinterest account, you can link the content of our pages to your Pinterest profile. Pinterest can thereby match your visit to our site to your user account. Please note that, as providers of the website, we have no knowledge of the content of the transmitted data or of Pinterest's use of that data. For more information about Pinterest's privacy policy please visit.

Information concerning the content of statements of consent

Our website/app provides you with the opportunity to opt into receiving newsletters. When you do this, your statement of consent reads as follows: "I wish to receive emails containing important information and news from DriveNow in my city."

You are always entitled to withdraw your consent at any time by confirming your wishes to or, by post, to the Data Privacy team at DriveNow Sverige AB, Birger Jarlsgatan 117, 113 56 Stockholm, Sweden.

Data privacy provisions in the General Terms and Conditions

You are advised to refer to the data privacy provisions outlined in our terms and conditions of DriveNow Sverige AB here.