Learn how to DriveNow

DriveNow is a flexible car club which gives you access to over 300 of the very latest BMW and MINI cars in North East London. The cars can be parked for free in residents' or pay and display bays within the DriveNow Zone.

Members can find a car through the app and choose to drive by the minute, hour or day. Parking, fuel, insurance, car tax and a generous mileage allowance are all included in the rental costs. 

Flexibility comes as standard

On-demand 24/7 – from one-way trips to escaping the city!

Short trips from 33p/min
Hourly packages from around £8/hour
Daily packages from £80/day
One-off joining fee: Register now for £4.99 (instead of £29)! >>
Join DriveNow

Drive the latest BMW and MINI cars in North East London

DriveNow car club means you can be flexible with your transport. Choose from over 300 BMW and MINI cars, available 24 hours a day. You get to decide which car you need, when you want it. Stay flexible – find the perfect DriveNow car for any occasion!


Hi, I'm Oliver.
I'm a BMW i3.

  • No congestion charge in London
  • Emission-free
  • Electric car club made simple


Hi, I'm Amit.
I'm a BMW 1 Series.

  • Up to 1200-litre boot capacity
  • Child's booster seat (in boot)
  • Enjoy spaciousness and comfort


Hi, I'm Francesca.
I'm a MINI 3-door.

  • Fresh design
  • New engine generation
  • 30% more boot space


Hi, I'm Charlotte.
I'm a MINI 5-door.

  • 30 % more boot space
  • New design and lighting concept
  • Child booster seat (in boot)


Hi, I'm Amelia.
I'm a MINI Convertible.

  • Feel the thrill of wind in your hair
  • Roof opens in 18 seconds
  • Just drive and enjoy the sun!

The DriveNow app is your key to all our cars.

Access to over 300 cars in North East London. Find it, drive it, drop it - all through the app.

* Register now for £4.99 instead of £29 and get 30 free driving minutes. The free minutes will be added to your account upon registration, are valid for 30 days from the date of the online registration and will expire automatically. All prices apply to DriveNow London and include value added tax.

To become a DriveNow customer, you need to have held your driver’s license for a minimum of 2 years if you’re older than 23 years old, or 1 year if you’re older than 28 years.