Learn how to DriveNow

DriveNow is a flexible car club which gives you access to over 300 of the very latest BMW and MINI cars in North East London. The cars can be parked for free in residents' or pay and display bays within the DriveNow Zone.

Members can find a car through the app and choose to drive by the minute, hour or day. Parking, fuel, insurance, car tax and a generous mileage allowance are all included in the rental costs. 

Special offer for ZEN members

The special offer from DriveNow for all Zero Emissions Network members. Register for free and get £10 free driving credit to enjoy driving BMW and MINI in London. DriveNow offers an easy and stylish way to make trips around London, in a simple pay and drive fashion, with access to parking in the majority of on-street parking spaces within the current DriveNow Zone.

Register now and receive £10 free driving credit! >>
Join DriveNow

Drive the latest BMW and MINI cars in North East London

DriveNow car club means you can be flexible with your transport. Choose from over 300 BMW and MINI cars, available 24 hours a day. You get to decide which car you need, when you want it. Stay flexible – find the perfect DriveNow car for any occasion!


Hi, I'm Oliver.
I'm a BMW i3.

  • No congestion charge in London
  • Emission-free
  • Electric car club made simple


Hi, I'm Amit.
I'm a BMW 1 Series.

  • Up to 1200-litre boot capacity
  • Child's booster seat (in boot)
  • Enjoy spaciousness and comfort


Hi, I'm Francesca.
I'm a MINI 3-door.

  • Fresh design
  • New engine generation
  • 30% more boot space


Hi, I'm Charlotte.
I'm a MINI 5-door.

  • 30 % more boot space
  • New design and lighting concept
  • Child booster seat (in boot)


Hi, I'm Amelia.
I'm a MINI Convertible.

  • Feel the thrill of wind in your hair
  • Roof opens in 18 seconds
  • Just drive and enjoy the sun!

Everything's included in the price
You only pay when you drive - DriveNow car sharing is the perfect solution if you want to be mobile in London with no strings attached. Refuel your car and park anywhere within the DriveNow Zone for free.

The DriveNow app is your key to all our cars.

Access to over 300 cars in North East London. Find it, drive it, drop it - all through the app.

*£10 driving credit is equivalent to 30 driving minutes. The free minutes will be added to your account upon registration, are valid for 30 days from the date of the online registration and will expire automatically. All prices apply to DriveNow United Kingdom and include value added tax.