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What is DriveNow Car Club?

The freedom of a car without the hassle or expense of ownership. Join the flexible car club and rent a BMW or MINI on-demand. Jump in and out, wherever you want - no need to return the car to where you picked it up from! Find out how simple it is to use DriveNow here!

Learn how to signup for DriveNow Car Club today!

Two simple steps to join DriveNow:

Register online
Simply register online to join DriveNow. There’s a one-off registration fee of £29 with no ongoing monthly or annual membership fees.

Activate your customer account
If you hold a British driving licence and are resident in the UK, all you have to do is wait for your customer account to be activated. We will inform you by email when this has been done. We'll send you your customer card and then just download the DriveNow app – and you're good to go.

If you are not a resident in the UK or do not hold a British driving licence, you just need to take a photo of a few documents using the DriveNow app after registering so we can verify your identity. Simply follow the instructions in the app. As soon as we have verified your uploaded documents, we will activate your customer account and post your customer card out to you. You can use the DriveNow app or your customer card to lock and unlock our cars.  

Join today! Register online now. 

Download the app here!

DriveNow App

  • app-store
  • google-play

Find and reserve your nearest car

  • Whether you need a car during the day or at night,  DriveNow cars are located throughout the DriveNow London business area – ready for you to jump in and drive off! No dedicated pick-up and drop-off points, just complete flexibility!

    Find your nearest car using the DriveNow app. You can reserve it for free for up to 15 minutes before you need it. You can also reserve the car you want for up to 8 hours – for 19p per minute. It's easy to find a particular car you want by using the car filter in the DriveNow app.

  • How can you tell if a car is available to rent? The DriveNow app will display all the available cars you can choose from. You can also use our traffic-light system! A reader on the windscreen shows different coloured lights, depending on the availability of the car.

    • Green: the car is available to rent. 
    • Yellow: the car is currently reserved.
    • Red: someone else is currently renting the car.

Drive the latest BMWs and MINIs

All our cars can be unlocked and locked using the DriveNow app. Simply tap the ‘Unlock’ button to open your reserved car. Alternatively, you can hold your customer card up to the reader on the windscreen. 

Get in the car and enter your PIN on the in-car display using the iDrive controller in the centre console. Then simply press the start/stop button and off you go! 

For spontaneous (unreserved) rentals:
The in-car display will guide you through the logging in process step-by-step after you’ve entered your PIN.

  • Using Park mode with Park & Keep

    You can park the car, without ending your rental. Choose 'Park & Keep' on the in-car display and lock the car using the app or your DriveNow customer card. Wait for a couple of seconds, until the light turns red. Your rental continues but you’re charged a parking rate of 19p/min. ‘Park & Keep’ can be used outside the business area and is free of charge between 10pm and 7am,  Sunday to Thursday.

    Our full parking rules can be found here.

  • Filling up your DriveNow car

    Fuel is included at DriveNow! All our cars come with a fuel card for filling up. When the fuel tank falls below 25% and you refuel the car, your account will be credited with 20 bonus minutes. To receive these bonus minutes, the fuel level must be over 90% at the end of your rental. 

  • Using DriveNow abroad

    You can enjoy DriveNow when you travel abroad! If you pay by credit card, and have accepted the terms and conditions for the specific country, you can enjoy the benefits of car sharing in each of the eleven DriveNow cities.

Accept the terms and conditions of the country 
Before you can use DriveNow car sharing abroad, you need to accept the terms and conditions of the country you are visiting. You can do this in the car before starting your first DriveNow trip abroad.

Payment by credit card
Only customers who pay by credit card are authorised to use DriveNow abroad.

Additional documents needed for using DriveNow in Copenhagen
Before you can drive in Copenhagen, we need to validate your driving licence.

  1. Open the DriveNow app and scroll to Copenhagen in the map.
  2. Follow the steps in the app and upload a photo of yourself, together with the photo of your driving licence. Then accept the terms and conditions for Denmark.
  3. Your uploaded photos will be verified quickly. Once you have received confirmation by email, you can enjoy unlimited access to DriveNow in Copenhagen.

Drop your car in any public parking space.

With DriveNow you don’t need to return the car to where you picked it up from. Just drop it off for free in virtually any on-street public parking bay within the business area, such as residents’ bays and pay and display bays. You don't need to pay and display a parking ticket with DriveNow - we’ve got it covered! There are some restrictions - check out our London parking guidelines.

Lock the car using the app or your DriveNow customer card and wait a second or two until the light turns green to confirm the end of the rental.

Business area and parking guidelines.

  • The DriveNow car sharing business area currently covers the North East London boroughs of Islington, Hackney, Haringey and Waltham Forest. We also have dedicated bays at London City Airport where you can pick up and drop off our cars.
    You can leave our cars in virtually any on-street public parking space within our business area free of charge, such as residents’ bays and pay and display bays. This does not include private car parks, estate parking and bays with specific regulations such as business permit only spaces, disabled spaces, no-parking zones or designated car club spaces.

  • Additional restrictions apply in certain areas within the business area. For instance, cars are not allowed to be dropped off at Emirates Stadium or White Hart Lane on match days. Other locations where you are not able to end your rental are highlighted in red on the map in the DriveNow app. You will be notified of these restrictions on the in-car display if you try to end your rental here.
    Read more about our parking rules for London.

Use Drive'n Fly to get to London City Airport
With Drive’n Fly at London City Airport you can pick up and drop off your DriveNow BMW or MINI in the dedicated DriveNow bays in Terminal parking - less than 5 minutes walk from the terminal building. Simply grab yourself a car and drive to London City Airport, or next time you land, reserve a car using the DriveNow app while waiting at baggage claim. Then jump in your reserved car and head home fresh and relaxed. The Drive’n Fly service fee at London City Airport is £2.50.
Register at DriveNow and start driving!
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