It’s now less than a year until London’s Ultra-Low Emission Zone (ULEZ) is introduced, as the Mayor takes further steps to tackle London’s air quality crisis. The zone will cover the existing congestion charge zone and will see drivers of older cars and vans charged up to £24 a day. Londoners with older, higher polluting vehicles will now have to consider the alternatives. There are many incentives available aimed at encouraging owners to switch to lower polluting private vehicles – such as lower parking fees from local authorities for residents, and electric vehicle (EV) grants from central government. But there is a better choice than simply replacing your privately-owned vehicle with another. Flexible car sharing can have an instant impact on air quality by increasing the proportion of car journeys made in low emission vehicles, whilst at the same time lowering vehicle miles driven, alongside the long-term benefit of embedding e-mobility in London’s transport mix. Flexible car sharing allows users to pick up and drop off vehicles at the majority of public parking bays within a zone. This enables one-way and round-trip journeys, paying by the minute, hour or day with all tax, insurance and fuel included. Car sharing operators in the UK are leading the switch to low emission vehicles. At DriveNow for example, 16% of our fleet already comprises of battery electric vehicles (BEVs) with the remainder being EURO VI petrol. In London, the average CO2 emissions of the DriveNow fleet is 36% lower than that of the UK average. Car sharing also has an impact on the journeys users take – when they switch from private to shared vehicles we see a reduction in total miles driven. On average in 2016/17, each DriveNow member reduced their mileage by 239 miles per year. Long term, car sharing also has a significant role in normalising EV use and helping users overcome concerns such as range anxiety or using charging infrastructure. If a customer drives into the congestion charge zone (the future ULEZ) in a DriveNow petrol vehicle, we charge them £5, passing on a proportion of the congestion charge. This has led to greater use of EVs in the congestion zone. Despite only 16% of the fleet being BEV, approximately 50% of journeys within the zone are in a BMW i3. 60% of our members have driven in one of our BMW i3s, enabling many to get their first taste of e-mobility. DriveNow members are also rewarded 20 bonus driving minutes (~£6-8) for charging our EVs when they drop below 25% charge, which is encouraging people to use electric charging infrastructure for the first time. But we are not complacent and realise there is still a lot more to be done to build on the positive start we and other car sharing operators have made to embed shared e-mobility. The road towards a greater proportion of EVs in the fleet has not been easy and there is potential for operators and authorities in London to work together to increase the proportion. In Madrid for example, authorities have granted free parking to operators who introduce electric vehicles. And in Hamburg the city has a Memorandum of Understanding with DriveNow to introduce more than 1,000 charging points by 2019. Alongside this, DriveNow will increase its fleet of electric vehicles in Hamburg to over 500. We need help on improving charging infrastructure in London and bridging the cost gap between electric vehicles and traditional vehicles. London has the potential for low emission car sharing to thrive and improve air quality. At DriveNow, we are committed to working with authorities to lower emissions and embed shared e-mobility.