We take the protection of personal data, very seriously. We would like to explain here how we protect your data and what it means for you when you use our personalized services. Of course, we comply with all the legal requirements regarding data protection to ensure maximum protection of your privacy. We comply with the provisions of the General Data Protection Regulation (GDPR) and the New Federal Data Protection Act (BDSG-neu) due to the adaptation of data protection law in line with Regulation (EU) 2016/679 and we comply with the implementation of Directive (EU) 2016/680 (Data Protection Adaptation and Implementation Act EU - DSAnpUG-EU).
This data protection statement applies to DriveNow's website, which can be accessed under the domain https://www.drive-now.com/fi/en ,and the various subdomains (hereinafter referred to as "our website").
1. Name and address of the person responsible
The responsible party and service provider is OP Co-ride Ltd, P.O. BOX 308 00013 OP, Gebhardinaukio 1 00510 HELSINKI (hereinafter referred to as "DriveNow").
2. Name and address of the data protection officer
Our data protection officer is OP Financial Group’s Data Protection Officer, OP Financial Group (OP), Postal address: P.O. Box 308, 00013 OP. You can contact our data protection officer at any time in relation to any matter relating to data protection. The best way to contact us is to send an email to: email@example.com or to write us at: OP Financial Group’s Data Protection Officer, OP Financial Group (OP), Postal address: P.O. Box 308, 00013 OP.
3. General information on data processing
We only collect and use personal data from our users which is necessary to provide a functional service for our website and for the content of our services.
3.1 Personal data
Personal data is information that can be associated with you as an individual. Examples include your name, address, postal address, telephone number and email address. Non-personal data is information such as the number of users of a website or service.
3.2 Processing of personal data
Processing means any operation or series of operations carried out with or without the aid of automated procedures in relation to personal data, such as the collection, collation, organisation, sorting, storage, adaptation or alteration, reading, retrieval, use, disclosure by transmission, dissemination or any other form of provision, comparison or linking, restriction, erasure or destruction.
Personal data is collected via this website if you provide it to us on your own initiative and consent, e.g. by registering, filling out forms, sending emails or by booking a DriveNow vehicle. We use this data for the purposes indicated in each case or resulting from the enquiry, thus for example the reservation enquiry for handling your reservation requests. Transmission to third parties will only take place if this is expressly permitted by law or if you have agreed to the transmission within the framework of your registration or during an active business relationship. Apart from this, you can principally use the general information on drive-now.com without disclosing your personal data.
3.3 Legal basis for the processing of personal data
The collection and use of the personal data of our users takes place regularly only with the user's consent. Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 lit. a GDPR shall apply as the legal basis for the processing of personal data.
An exception applies in those cases in which prior consent cannot be obtained for actual reasons and the processing of the data is permitted by legal regulations. For the processing of personal data necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 1 lit. b GDPR is the legal basis. This also applies to processing operations that are necessary for carrying out pre-contractual measures.
Insofar as the processing of personal data is necessary to fulfil a legal obligation to which we are subject, Art. 6 para. 1 lit. c GDPR is the legal basis.
If processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh this first interest, Art. 6 para. 1 lit. f GDPR is the legal basis for processing.
3.4 Data erasure and storage time
Your master data is kept for the duration of the contract. After you have initiated the termination of the business relationship, the data will be kept for a maximum of 4 years from your last transaction. If we initiate the termination of the business relationship for security reasons or due to bankruptcy, we will keep your data for a maximum of 5 years after your last transaction.
3.5 Security, TLS technology
We have taken technical and organisational measures to protect your personal data, in particular against accidental or intentional manipulation, loss, destruction or access by unauthorised persons. These security measures are continually updated in line with technological developments. The transmission of personal data between your computer or mobile device and our server is always encrypted (TLS procedure, Transport Layer Security).
In the following we describe the processing of data within the registration process.
4.1 Registration process
Our website offers users the option to register by entering personal data. As part of this process, the data is entered into an input screen, transmitted to us, and saved. We do not share data with third parties. The following personal data is collected as part of this registration process:
- Name, address, date of birth, e-mail address, mobile phone number, payment data as well as a PIN selected by you, answer to security question, and a password
In addition, the following personal data is collected:
- IP address
- Date and time of registration
Your data, with the exception of your IP address, will be stored for the entire period of the contract performance, not to exceed 4 or 5 years, depending on the manner in which the business relationship was terminated as set forth in Item 3.4. After the expiration of these periods, all data relating to your person will be permanently deleted, unless there are legally mandated retention periods. During the retention period, data relating to your person that is required to meet commercial and fiscal obligations will be completely blocked and will no longer be accessible for further data processing activities. We will delete your IP address after six months in all cases.
4.2 Legal basis
The legal basis for the processing of this data, which is necessary for the fulfilment of a contract or for the implementation of pre-contractual measures, is Art. 6 para. 1 lit. b GDPR.
5. Driver license verification
The section below describes the data processing associated with the PostIdent process and within the framework of the DLCS Tool.
You can perform the necessary verification of your driver license in our website, using a procedure for online identification by Deutsche Post AG. For this purpose, you will be redirected to a website of Deutsche Post AG when you click the corresponding button, where you will be asked to register. When you register with Deutsche Post AG, we will transmit the following data to Deutsche Post AG:
- Name, mobile phone number, e-mail address, home address, language
On the Deutsche Post website, you will go through a procedure to review the validity of your driver license by using the camera on your computer or smartphone. For this purpose, you have to take a picture of your driver license with the camera function and then enable your video function for identification and comparison with the photo on the driver license. The results of this verification will then be returned to DriveNow after completing the process. Further information about data processing by Deutsche Post AG can be found at:
As an alternative, you can also use the DLCS Tool offered on our website for driver license verification. To this end, we use the data you specified as part of your registration as well as a copy of your driver license (front and back) for review by our staff. After the verification, the data that was processed for this purpose will be deleted.
5.3 Legal basis
The legal basis for processing this data, which is required for contract performance or to carry out pre-contractual activities, is Art. 6 (1), lit. b, GDPR.
6. Google Maps
In the following we describe data processing in the context of the use of Google Maps.
6.1 Google Maps application
6.2 Legal basis
The legal basis for the processing of this data, which is necessary for the fulfilment of a contract or for the implementation of pre-contractual measures, is Art. 6 para. 1 lit. b GDPR.
In the following, we describe processing procedures within the framework of using cookies in detail.
Cookies are small text files that are stored on your hard drive by a web server. Cookies contain information that can later be read by a web server in the domain that issued the cookie to you. Cookies cannot run programs or deliver viruses to your computer. There is a distinction made between two different types of cookies. Session cookies are deleted as soon as you end the session. Temporary and permanent cookies are stored on the data carrier for a longer period or indefinitely.
No personal data is stored in the cookies we use. The cookies we use are also not combined with personal data. In this respect, these cookies cannot be attributed to any particular person. When a cookie is activated, it only receives an identification number. Personal data such as name, IP address, etc. are not assigned to this identification number at any time. Using cookie technology, we only receive anonymous information, such as which pages of our website have been visited, etc.
7.3 Use of session cookies
7.4 Onsite targeting
Our website uses cookie technology to collect data to simplify our website. This tells us how the website is used and enables us to constantly optimise our offering. The following data is processed:
- Search terms used
- Frequency of page views
- Use of website functions
This data is used exclusively for anonymous evaluation of the use of the website and is never merged with the personal data stored by us. Using the information obtained through clickstream analysis, we make our website as attractive as possible in order to best meet our customers' needs.
7.5 Re-marketing/re-targeting and web analysis
Taboola Inc., 28 West 23rd Street 5th floor, New York, NY 10010, USA: This product lets us determine which services you use and which of our pages you visit. This utility supports you with the discovery of content on third-party websites. The cookie enables us to generate pseudonymous user profiles by collecting device-related data and log data. Tracking (i.e. the collection of data associated with website use generated by the cookie) can be deactivated at any time. For this purpose, please follow the instructions in this document: https://www.taboola.com/privacy-policy.
7.5.4 Google Re-marketing
Our website uses the re-marketing function of Google AdWords, a service provided by Google Inc.,1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This technology enables us to place automatically generated, target-group-specific advertisements on our website after your visit. The ads are based on the products and services that you clicked on during your last visit to our website.
If you don’t wish to receive user-based advertising from Google, you can opt out of advertisements in the Google display settings.
7.5.5 Google AdWords & conversion tracking
When a user clicks on an advertisement, Google saves a cookie in the user’s computer. Further information on the associated cookie technology can also be found in Google’s information on website statistics and privacy regulations.
With the help of this technology, Google and we as a customer are notified when a user clicks on an advertisement and is redirected to our webpages. The information obtained in this context is exclusively used for the statistical analysis of advertising optimisation. We do not receive any information that personally identifies visitors. The statistics provided to us by Google include the total number of users who clicked on one of our ads and, if applicable, whether they were redirected to a page of our website that includes a conversion tag. These statistics enable us to understand which search terms led to the most frequent clicks on our ads and which advertisements resulted in a user filling out the contact form.
You can take steps to prevent the storage of the cookies required for these technologies, for example in your browser settings. In this case, your visit will not be reflected in user statistics.
However, our company and Google will continue to receive statistical information about the number of users who visited this website and when. If you do not wish to be included in these statistics, you can prevent inclusion with the help of additional browser programs (e.g. the Ghostery add-on).
7.5.6 Bing Ads
This website uses Bing Ads, a program by Microsoft Corporation, Microsoft Way Redmond, WA 98052-7329, USA, which uses so-called universal event tracking (UET) for re-marketing and conversion tracking. This service saves a cookie in the website visitor’s computer if our website was found through the Bing or Yahoo search engines. Data is collected and saved in anonymous form. Based on the use of the re-marketing function, custom-tailored offers will be displayed to the user during subsequent searches in one of the above-listed search engines. You can access the Microsoft privacy statement on the handling of collected data at the following link: https://privacy.microsoft.com/de-de/privacystatement/. You can opt out of Bing Ads at any time. The corresponding instructions can be found here: http://choice.microsoft.com/de-DE/opt-out.
7.5.7 Google Analytics
This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses "cookies", text files that are stored on your computer and which enable analysis of your use of the website. The information on your use of this website generated by the cookie (including your IP address) will be transferred to and stored on a Google server in the USA. However, if IP anonymisation is enabled on this website, your IP address will first be abbreviated by Google within the member states of the European Union or other parties to the agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there.
Google will use this information for the purpose of evaluating your use of the website, compiling reports about website activities for website operators and to provide other services related to website and internet use, in particular functions for Google Analytics reports on performance according to demographic characteristics and interests. Google Analytics Demographics and Interest Reporting allows us to use data from Google's interest-based advertising and/or data from third parties about our advertising audience (e.g. age, gender and interests) in conjunction with Google Analytics for targeted and optimised advertising activities, strategies and content of our website.
Google may also transfer this information to third parties as required by law or if said third parties process this data on behalf of Google. In any event, Google will not associate your IP address with other data held by Google.
You can prevent these cookies being stored by selecting the appropriate settings in your browser; however, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) being passed to Google and the processing of this data by Google, by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
This website uses Google Analytics with the extension "anonymizeIp()". As a result, IP addresses are further processed in abbreviated form, so that a connection to a particular individual can be ruled out. If the data collected about you is personal in nature, it will be excluded immediately, and the personal data will be deleted immediately.
We use Google Analytics to analyse and regularly improve the use of our website. We can improve our offering and make it more interesting for you as a user with the statistics gained. For the exceptional cases in which personal data is transferred to the USA, Google has submitted itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
This website also uses Google Analytics for a device-independent analysis of visitor flows, which is carried out via a user ID. You can disable cross-device analysis of your usage in your Google Account under "My information", "Personal information"
7.5.8 Google Tag Manager
This website uses Google Tag Manager, which is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Tag Manager is used to manage website tags. Google Tag Manager is a cookie-free domain; it does not collect personal data. However, the application initiates other tags, which may collect personal data, although Google Tag Manager does not access this data. Any opt-out established at the domain or cookie level will apply to all tracking tags that were implemented with Google Tag Manager. Further information on Google Tag Manager can be found at http://www.google.de/tagmanager/use-policy.html.
This website also uses the “adjust.io” analytical technology of adeven GmbH, Saarbrücker Str. 37a, 10405 Berlin, (“adeven”). adeven uses IP and Mac addresses of users for its analysis, which are exclusively used anonymously. No conclusions about individuals can be drawn. The information collected through this tool is exclusively used to analyse the function and usage of the website by generating anonymous evaluations and charts on the number of visits, number of pages accessed by each user etc. The analyses are exclusively used for the purposes of our own market research and the optimisation and user-friendly design of our website. By using this website for analytical purposes, you consent to the processing of anonymous data in the manner and for the purposes set out above. You can opt out of the collection and storage of data at any time with future effect by sending an e-mail to firstname.lastname@example.org.
Our website uses DoubleClick by Google Inc. via Trakken Web Services GmbH, Zirkusweg 1, 20359 Hamburg, Germany to present you with relevant advertisements. When you open a website and see a display of an advertisement placed via websites of the Google advertising network or click on it, a DoubleClick cookie may be stored in your browser. The DoubleClick cookie identifier allocated to your browser is the same cookie that is used when you visit websites, in which advertising programs by DoubleClick are applied. This cookie allocated to your browser contains a pseudonymous identification number (ID) and can check which ads were displayed in your browser and how many ads have been viewed. These cookies do not contain any personal information. In connection with our re-marketing measures, we may show you advertisements tailored to your preferences on the basis of this information. Re-marketing collects and saves information about your surfing habits in anonymous form for marketing purposes.
DoubleClick only allows Google and its partners to place advertisements on the basis of prior visits to our website or other websites. Google transmits the information generated by cookies to a server in the United States for analytical purposes and saves it there.
Google observes the data protection provisions of the U.S. Privacy Shield Agreement and is registered with the U.S. Department of Commerce Privacy Shield Program> For further information, see:
The transmission complies with legal requirements or occurs within the scope of order processing. Under no circumstances will Google combine your data with other data collected by Google. By using this website, you consent to the processing of data collected about you by Google in the manner of data processing and for the purposes set out above. You can prevent the storage of cookies by selecting the corresponding settings in your browser; however, you may not be able to fully use some of the features of our website in this case.
Information about data protection at DoubleClick can be found at:
In addition, you can opt out of the transmission of data generated by cookies, which refer to your use of websites to Google as well as the processing of this data by Google by downloading and installing the browser plug-in available at:
7.6 Opting out of cookie storage
You have the option to accept or reject cookies. Most web browsers automatically accept cookies, but browser settings usually allow for rejecting cookies. If cookies are rejected, some features of the website may no longer be usable. If cookies are accepted, the accepted cookies may be deleted at a later point. When you delete cookies, all settings that are controlled by these cookies, including advertising preferences, will be deleted and may not be restored. Furthermore, please refer to the above-mentioned special opt-outs.
Detailed additional information on this topic can be found at the following websites: youronlinechoices, Network Advertising Initiative and/or Digital Advertising Alliance. These websites also contain details about deleting cookies from your device.
7.7 Legal basis
The above-mentioned data processing activities and the associated purposes are our legitimate interest, on the legal basis of Art. 6 (1), lit. f, GDPR.
This website uses some technologies provided by Facebook, Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). These technologies are explained in more detail below.
8.1 Facebook Connect
8.2 Facebook Custom Audience
Within our Internet presence we use the "Facebook pixel" from Facebook Inc. 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). This allows users' behaviour to be tracked after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help to optimise advertising measures.
8.3 Legal basis
Our legitimate interest lies in the aforementioned data processing processes and the purposes pursued with them. For this purpose, Art. 6 para. 1 lit. f GDPR provides the legal basis.
9. Product and advertising e-mails
The section below explains our data processing for the purpose of product information and advertising.
9.1 Product recommendation e-mails
We want to provide our customers with regular product recommendation e-mails. For this purpose, we use the e-mail address you specified as part of registration, your name and your date of birth. Our product recommendation e-mails are intended to inform you about products we offer, in which you may be interested on the basis of your most recent lease. In addition, we want to send you our confirmation notification regarding your registration and helpful product use instructions. You will receive these e-mails regardless of your subscription to our newsletter. Furthermore, we will use your data for the following purposes: Measures for the further development of services and products, reporting on the success of the utilised measures in the course of time, testing and optimisation of procedures for requirement analysis, benchmarking, and enrichment of our data, e.g. from publicly available sources or internal market research. We do not share data with third parties. Your data will be stored as long as we maintain a business relationship with you and you have not objected to this data processing. You have the right to object to this data processing, which is based on Art. 6 (1), lit. f, GDPR, at any time, either as a whole or for specific measures. In this case, we will no longer process your data. You may send your objection via e-mail to email@example.com or via regular mail by writing to OP Co-ride Ltd, P.O. BOX 308 00013 OP, Gebhardinaukio 1 00510 HELSINKI . There is also an unsubscribe link in all notifications, which will be considered an objection if activated.
9.2 Legal basis
The legal basis for the processing of data after registration for the newsletter by the user is, with the user's consent, Art. 6 para. 1 lit. a GDPR.
9.3 Personalised advertising and/or offer e-mails
We want to regularly send interest-based customised advertisements and/special offers for DriveNow to our customers via e-mail. Special offers also include our DriveNow packages with special cooperation partners, which you can view at: https://www.drive-now.com/de/de/now/partners.
Our goal is to continually improve our DriveNow customer experience and to make it more user-friendly. For the purpose of sending you such advertisements, we will use the e-mail address you specified as part of registration, your name and your date of birth. In order to send you interest-based advertising, we will use automatically generated information transmitted by your computer such as delivery and read receipts for messages, information on your device, your browser, your activities in our website, including the length of your visit on our website and your lease transactions. We will process this information in pseudonymised form. This ensures that our customers exclusively receive e-mail messages that match their interests relating to the advertising and/or special offers of DriveNow. You will receive these notifications regardless of your subscription to our newsletter. We do not share data with third parties. Your data will be stored as long as we maintain a business relationship with you and you have not objected to this data processing. You have the right to object to this data processing, which is based on Art. 6 (1), lit. f, GDPR, at any time, either as a whole or for specific measures. In this case, we will no longer process your personal data. You may send your objection via e-mail to firstname.lastname@example.org or via regular mail by writing to OP Co-ride Ltd, P.O. BOX 308 00013 OP, Gebhardinaukio 1 00510 HELSINKI . There is also an unsubscribe link in all notifications, which will be considered an objection if activated.
9.4 Legal basis
The above-mentioned data processing and the associated purposes are part of our legitimate interest on the legal basis of Art. 6 (1), lit. f, GDPR.
We would like to regularly provide interested parties and our customers with advertisements about our products and services about the following products and product categories of our contract partners via e-mail, text message and push. For this purpose, we will use the e-mail address you specified as part of registration, your mobile phone number and your name. Your data will be exclusively used for distributing our newsletter. The identification of your e-mail address and your mobile phone number takes place in a double-opt in process. That means you will receive a separate confirmation e-mail and a 4-digit code via text message after processing your data. You will only start to receive promotional e-mails after clicking on the link included in the e-mail and entering the code contained in the text message. In addition, we will store your IP address and time of registration and confirmation in each case. The purpose of this procedure is to prove your registration and to investigate any possible misuse of your personal data. We do not share data with third parties. Your data will be stored until you withdraw your consent. You have the right to withdraw your consent to this data processing, which is based on Art. 6 (1), lit. a, GDPR, at any time without citing any reasons. In this case, we will no longer process your personal data. You may send your notice to withdraw consent via e-mail to email@example.com or via regular mail by writing to OP Co-ride Ltd, P.O. BOX 308 00013 OP, Gebhardinaukio 1 00510 HELSINKI . There is also an unsubscribe link in all e-mails, which will be considered withdrawal of consent if confirmed.
9.6 Legal basis
The legal basis for above-described data processing and the associated purposes is Art. 6 (1), lit. a, GDPR.
10. Market and survey research
In the following we describe data processing procedures in the context of market and survey research.
10.1 Statistical purposes
10.2 Legal basis
11. Use of service providers for the processing of personal data / processing of data in countries outside the European Economic Area
We use service providers to provide services and to process your data relating to our services and products. The service providers process the data exclusively in accordance with our instructions and have been obliged to comply with the applicable data protection regulations. All contractors have been carefully selected and will only have access to your data to the extent and for the time required to provide the services or to the extent to which you have consented to the processing and use of your data.
Service providers in countries such as the USA or in the countries of the European Economic Area are subject to data protection that does not generally protect personal data to the same extent as is the case in the Member States of the European Union. If your data is processed in a country that does not have a recognised high level of data protection such as the European Union, we use contractual regulations or other recognised instruments to ensure that your personal data is adequately protected.
12. Your rights as an affected person
12.1 Right to information
You have the right to ask us at any time about the data stored concerning you, as well as its origin, recipients or categories of recipients to whom this data is transmitted and the purpose of storage.
12.2 Right of revocation
If you have given your consent to the use of data, you can revoke this at any time without giving reasons with effect for the future.
12.3 Right of correction
If your data stored with us is incorrect, you can correct it at any time in your customer account or have it corrected by us through our service centre.
12.4 Right of deletion and blocking
You have the right to block and delete your personal data stored by us. As a rule, your personal data will be deleted within a maximum of 2 working days after assertion of this right. Should the deletion contradict legal, contractual, fiscal or commercial-law storage obligations or other reasons based in law, your data can only be blocked, not deleted. Once your data has been deleted, it is no longer possible to provide information.
12.5 Right to data transmission
Should you request the personal data provided to us, we will release or transmit the data to you or another person responsible, if you so desire, in a structured, current and machine-readable format. The latter, however, shall only be the case if this is technically possible.
12.6 Right of objection
You have the right to object at any time and without giving reasons for data processing for the purpose of direct marketing. In addition, it is pointed out that the execution of the framework contract as well as the handling of individual contracts may be restricted or no longer possible due to opposition to all data processing operations.
12.7 Extended rights in relation to data processing for personalised data evaluation
With regard to the data processing of personalised data evaluation, in addition to the aforementioned rights, you also have the right of participation granted to a natural person in the decision-making process, a right of appeal and a right to disclosure of our position.
12.8 Contact for assertion of the rights of the persons affected
12.9 Right of appeal to the supervisory authority
You have the right to file a complaint with the competent supervisory authority against the processing of your personal data if you feel that your rights under the GDPR have been violated.
13. Data protection notice in the General Terms and Conditions.
Please see the data protection information included in Item 165 of our General Terms and Conditions, which you can access at https://www.drive-now.com/fi/en/gtc. This section discusses how we process your personal data, which we need to implement individual lease contracts. In addition, we explain which personal data we must process, if applicable, in case of claims for recourse. Due to our legal liability as vehicle owners and to determine non-contractual and/or non-compliant use, we may also process your personal data. When you drive one of our vehicles, we use the so-called geo-fencing system, which involves the identification of your GPS location to provide you with valuable information. This does not involve creating a route profile. We process your personal data to send you additional push notifications for targeted communication. Finally, the section contains information about processing your personal data for identity verification and credit checks.