Privacy Policy

Latest updated December 2017

Privacy and Security 

Arriva Danmark A/S takes the protection of personal data, and therefore your privacy, very seriously. We would like to explain to you here how we protect your data and what the implications are for you if you use our customizable services. In order to ensure that your privacy is protected as much as possible, it goes without saying that we comply with all statutory provisions regarding data protection. 

Data Controller and Data Protection Officer 

The data controller and service provider is Arriva Danmark A/S, Skøjtevej 26, 2770 Kastrup, Danmark (hereinafter referred to as "Arriva"). You can also contact the data protection officer at Arriva at any time with any questions concerning data protection. This is best done by e-mail to: 

What is Personal Data? 

Personal data is any kind of information that can be matched to you individually. Examples of this are, inter alia, your name, address, postal address, telephone number and your e-mail address. Information such as the number of users of a website is not personal data. 

The collection, processing and use of personal data by Arriva 

Personal data is collected via this website/app when you provide us with it of your own accord, for example when registering, by completing forms, by sending e-mails, or, especially, by booking a vehicle. We use said data for the purposes that are specified in each case or for the purposes resulting from the request, so for example, we use the reservation request for the purposes of processing your requested reservation. Any use of the data for advertising purposes shall only be for the purposes of our own advertising (including advertising by way of recommendations). Data will be transferred to a third party only if it is explicit regulated by law or if it is mentioned in the terms and conditions of the services. 

We use your e-mail address in order to offer you similar goods or services of our own and target our adverts. Direct marketing through e-mail is only carried out, if you have accepted it in advance. You may object to this use of your e-mail address at any time. The easiest way to do this is by clicking on the link at the end of our e-mail. However, you can also send your objection to:

Furthermore, we would also like to point out that you can generally object at any time to any use of your data for the purposes of advertising or market research or opinion polls. The objection must be addressed to: Arriva Danmark A/S, Trommesalen 7, stuen, 1614 København V, Denmark, marked "Objection", or by e-mail to: 

If we additionally use personal data for a purpose, which according to the statutory provisions requires your consent, we shall in each case ask you for your express consent. Once you have given your consent you can withdraw it at any time. 

Security, SSL Technology 

Arriva has taken technical and organizational measures to protect your personal data, in particular against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Said security measures are continuously adapted in accordance with technological developments. The transfer of any personal data between your computer or mobile device and our server is always encrypted (SSL procedure, Secure Socket Layer). 


What are cookies? 

Cookies are small text files sent to your browser by a web server and stored on your hard disk. Cookies contain information, which can later be read by a web server in the domain from which the cookie was issued to you. Cookies cannot run programs or deliver viruses to your computer. The cookies we use do not contain any personal information and are also not merged with any such information. A distinction is made between two different types of cookie. Session cookies are deleted when you exit the session. Temporary and permanent cookies will be stored for a longer period of time or indefinitely. 

What data is stored? 

No personal data is stored in the cookies used by Arriva. Said cookies cannot therefore be matched to a specific person. When a cookie is activated it merely receives an identification number. Personal data such as name, IP address etc. are at no time matched to said identification number. Using the cookie technology we only receive information that has been rendered anonymous, for example, which of our website pages have been visited, etc. 

What cookies does Arriva use? 

Most of the cookies we use are so-called session cookies, which are needed to keep your visit consistent, i.e. to ensure that, for example, no renewed login is required and the preferences, which you have already entered in your reservation request or other information during the session, are maintained. We also need session cookies to ensure that a specific offering, which you have clicked on, is matched to your request (e.g. promotional offers). Said session cookies are deleted automatically after the end of the session. We also use cookies so that if you subsequently visit the website we can recognize whether you are particularly interested in certain offerings, which allows us to specifically display such offerings to you on the website. Said matching is done using only abstract criteria (e.g. "BMW") and cannot be traced to people. Said cookies have a life of one year and are then automatically deleted. 

What is Onsite Targeting? 

Data is collected on the Arriva website using a cookie technology to optimize our website. Said data is used solely for an anonymous analysis of the use of the website and is at no time merged with the personal data stored by us. We design our website as attractively as possible using the information obtained from a clickstream analysis in order to meet the needs of our customers in the best possible way. 

What is Remarketing / Retargeting? 

We use so-called remarketing/retargeting in order to make our offerings on the Internet more relevant for Internet users. This technology allows us to address Internet users, who have already shown an interest in our website, with Arriva advertising on our partners' websites. Said advertising is displayed on our partners' websites using cookies and by analysing the user's behaviour on the website. The advertising is displayed entirely anonymously and at no time is any personal data stored or are usage profiles merged with personal data. 

Use of Google Analytics and the analysis technology "" 

This website/app uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses cookies which allow your use of the website/app to be analysed. The information generated by the cookie about your use of the website/app (including your IP address) is transmitted to a Google server in the USA and stored there. Google will use this information to analyse your use of the website/app, to compile reports on the website/app activities for the website/app operators and to render other services associated with use of the website/app and use of the Internet. Google may, as the case may be, also transmit said information to third parties if this is statutorily prescribed or if third parties process said data on behalf of Google. Google will not associate your IP address with any other data stored by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However please note that if you do this you may not be able to use the full functionality of this website/app. By using this site/app, you agree to the processing of data about you by Google in the manner described above and for the aforementioned purpose. 

For more information, see or (general information about Google Analytics and data protection). We should like to point out that on this webpage/app Google Analytics has been extended by the code "gat._anonymizeIp( ) ;" in order to ensure that IP addresses are collected anonymously (so-called IP masking). 

This website/app also uses, inter alia, the analysis technology "" of Adeven GmbH ("Adeven"). Adeven uses users' IP and MAC addresses - albeit only anonymously - for the analysis. It is not possible to thereby identify a natural person. The information collected through said use is used only to analyse the function and use of the website/app, by creating anonymous evaluations and graphics about the number of visits, the number of pages viewed per user, etc. The analyses are used solely for the purposes of our own market research and for optimising the website/app and tailoring it to meet demand. By using this website/app for analytical purposes, you agree to the processing of the data thereby collected anonymously in the manner described above and for the aforementioned purpose. The data collection and storage can be objected to at any time with effect for the future by sending an e-mail to 

How can I prevent the storage of cookies? 

There is the possibility of accepting or rejecting cookies. Most web browsers automatically accept cookies. Generally it is possible to set the browser settings so that cookies are rejected. If cookies are rejected, it may be that some features of the website can no longer be used. If cookies are accepted, the accepted cookies can be deleted at a later date. In Internet Explorer 8, for example, cookies can be deleted under "Security" > "Delete Browsing History". If the cookies are deleted, all settings which are controlled by those cookies, including advertising settings, are deleted and can, possibly, no longer be restored. 

Information about and the Correction and Deletion of Data 

By clicking on "Customer Data" under “Your profile” on Arriva’s website, you will be able to see the most important data, which we store about you and which you yourself can view and, if necessary, correct. For other requests for information, correction or deletion please contact or the Data Protection Officer by post at Arriva Danmark A/S, Trommesalen 7, stuen, 1614 København V, Denmark mentioning your name and your contact details. 

 Please note that your right to the deletion of data may be limited by statutory retention periods, which we must observe. In addition, courts, law enforcement agencies or other authorities specified by statute can retrieve data or demand information on a statutory basis. 

Information concerning the content of statements of consent 

Our website/app provides you with the opportunity to opt into receiving newsletters. When you do this, your statement of consent reads as follows: "I wish to receive emails containing important information and news from Arriva in my city." 

You are always entitled to withdraw your consent at any time by confirming your wishes to or, by post, to the Data Privacy team at Arriva Danmark A/S, Skøjtevej 26, 2770 Kastrup, Danmark. 

Data privacy provisions in the General Terms and Conditions 

You are advised to refer to the data privacy provisions outlined in our terms and conditions of DriveNow here.